Hero Honda Is It Honda That Made It a Hero - 7199 Words

1. Executive Summary Hero Honda Motors (India) Ltd. is the Worlds biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country Ââ€" even rural areas Ââ€" . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer†¦show more content†¦The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. 2.2. The Hero-Honda Joint Venture In the year 1984, Mr. Brijmohan Lall Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. (HMC). Although not the first choice of partner, (Hero sought a partnership with Bajaj Auto, Firodia Group and Kinetic Engineering Ltd. First) it was a successful choice: The alliance became one of the most successful joint ventures in India. Honda provided the engineering and technical know how, and Hero provided an extensive presence in the local (Indian) market. The J.V was renegotiated and extended until 2004 in 1994-1995. This round of discussions was less smooth since Hero felt that the technical design support of Honda was waning. 2.3. Post 2004 In the year 1999 HMC announced the establishment of a 100% subsidiary, Honda Motorcycle Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. The Munjal family had to come up with some new strategic decisions as, HMSI and other foreign new entryShow MoreRelatedProject Report of Research Methodology on Comparative Study of Bajaj V/S Hero Honda4468 Words   |  18 PagesPROJECT REPORT OF RESEARCH METHODOLOGY ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Neha bansal Vishal jaggi Roll No.820375073 MBA 4th Semester 1 CERTIFICATE This is to certify that Mr. Vishal jaggi has completed his project report title â€Å"Comparative Study of Bajaj V/S Hero Honda† under my supervision. To the best of my knowledge and belief this is his original work and this, wholly or partially, has not been submitted for any degree of this or any other UniversityRead MoreHero Moto Corp Case Study4399 Words   |  18 PagesTable of Contents 1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 8. Strategy for next 5 years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 9. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Introduction: The Automotive industry in India isRead MoreHero Honda Demerger7657 Words   |  31 Pagesbetween Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at  Dharuhera Haryana.   Hero  is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Honda is world’s largest selling two wheeler company based in Japan. Munjal family and  Honda  group both own 26% stake in the joint venture Hero Honda motor Corporation. However the Hero Honda group was set for a split at the end of 2010. After the split Munjal family will buy Honda Motor’sRead MoreHero Honda Project Report9102 Words   |  37 PagesA PROJECT REPORT ON Marketing Strategies of HONDA Products Services SUBMITTED TO: SUBMITTEDBY: Table of Contents ââ€" ª Executive Summary ââ€" ª Company Profile ââ€" ª Organizations Philosophy ââ€" ª Objective ââ€" ª Research Methodology ââ€" ª Products Services ââ€" ª Analysis ââ€" ª Training Development for better Performance ââ€" ª Limitations ââ€" ª Recommendations ââ€" ª Conclusions ââ€" ª Bibliography ââ€" ª Annexure ACKNOWLEDGEMENT I feel great pleasure to submit this reportRead More1221614 Chapter: 5 Data Analysis and Interpretation 5.3 RESEARCH GAP Similar studies have been1600 Words   |  7 Pagesclearing and settlement operations for commodity futures markets across the country. Likewise, the data on Auto industry is collected from Nifty stock database (nseindia.com). In this paper a sample of six automobile industries were selected. They are Hero Honda and Bajaj Auto which are dominant players in the two-wheelers space and Maruti Suzuki, Tata Motors, Mahindra Mahindra, Ashok Leyland under tour wheelers sector. Tata Motors, Mahindra Mahindra are famous OEM across the world. In order to makeRead MoreBajaj Pulsar Marketing Project9282 Words   |  38 PagesGeographic 12 Demographic 12 Psychographic 13 Behavioral 13 Targeting 14 Positioning 15 Macro Environments Factors 16 Political Factors 16 Economic Factors 16 Social Aspects 17 Technological Factors 17 Competitors 18 Hero CBZ Hunk Karizma 18 Hero CBZ 18 Hero Hunk 19 Hero Karizma 21 Honda Unicorn 22 Yamaha R15 24 TVS Apache 26 Market Share of Bikes 29 Market Sales of Pulsar 29 Micro Environments 30 Threats from new entrants 31 Bargaining power of supplier 31 Bargaining power of customers 32 PressureRead MoreAbout India Yamaha Motor Pvt. Ltd.9142 Words   |  37 PagesCHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and SurajpurRead MoreBAJAJ AUTO BCG MATRIX: STARS: These have long run opportunity for growth and profitability. They1700 Words   |  7 Pagesabout 45 plus, which was much more than other bikes of the segment like CBZ etc. †¢ Since Bajaj was already in the scooter market beforehand, it could use those same resources for the distribution, sales and service for Bajaj pulsar bikes. Bajaj made after sales a priority in marketing. †¢ From 150cc it has diversified into varied categories like 180cc, 200cc, 220cc, air-cooled and water-cooled. Thus it has a wide range to fit every pocket. †¢ Bajaj has constantly worked on the mileage takingRead MoreA Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd.4535 Words   |  19 PagesProducts of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead toRead MoreTwo-Wheeler Industry Analysis5353 Words   |  22 Pagessold was about 80 per cent during 2003-04. This high figure itself is suggestive of the importance of the sector. This is the main reason for us to consider innovations in the two wheeler sector. In order to produce a comprehensive report, we have made use of both primary and secondary research. In the secondary research, a literature review has been done entailing the various innovations in the two-wheeler sector and a comparative analysis of the two main players in the Indian market. A questionnaire